Jason D. West (aka “Westy”), a beloved friend, colleague, and leader in the global cycling community, passed away peacefully on December 19, 2025, in Colorado Springs surrounded by his spouse and family. Jason leaves behind a legacy defined by integrity, curiosity, and a rare ability to bring out the best in the people around him. He was a steady presence, thoughtful, humble, and quietly influential, whose impact reached far beyond his professional accomplishments.
Jason West was born on July 1, 1970, to William West and Judy Dunn in Columbus Ohio. Jason was a graduate of the University of Illinois where he ran track and cross-country, In 2000, he earned his MBA from the University of Chicago. Jason had an extensive career at SRAM spanning various assignments during his 25+ years with the company.
Jason spent nearly three decades at SRAM, where he began his career in 1996 as the quality manager of the SRAM Chicago factory. His talent for solving complex problems, building strong teams, and navigating change with calm confidence propelled him through a series of leadership roles, including Factory Manager, Product Team Leader, Category Manager, Vice President of After Market Sales and Vice President of Sale Operations. Jason played a pivotal role in the Sachs, RockShox, Truvativ, Avid and Zipp integrations, guiding teams through transformative moments in the company’s history with his characteristic steadiness and clarity.
Most recently, Jason served as Vice President of After Market Sales and Vice President of Sales Operations, roles that reflected both his deep technical expertise and his intuitive understanding of people. He was known for listening more than he spoke, for asking the right questions, and for elevating the work of those around him. His colleagues admired him not only for his leadership, but for his kindness, his patience, and his unwavering commitment to doing things the right way.
Beyond his professional life, Jason was a loyal friend—warm, generous, and grounded. He had a way of making people feel seen and supported, whether through a quiet word of encouragement, a well‑timed joke, or simply showing up when it mattered. He approached life with curiosity and gratitude, finding joy in the moments and meaning in the relationships he nurtured.
Jason’s passing leaves a profound absence in the lives of those who knew him. He will be remembered for his character, his craftsmanship, his leadership, and the countless ways he made the world around him better.
He is survived by his spouse, Emily Danti; his mother, Judy Dunn; his stepmother, Cathy West; his uncle, Dave West; and numerous lifelong friends.
A celebration of Jason’s life will be held at a later date, where friends, family, and colleagues will gather to honor his memory and the enduring legacy he leaves behind.
Memorials in Jason West’s name may be made to World Bicycle Relief and The Westy 400 Scholarship in Track & Field & Cross Country Fund (University of Illinois) in honor of his enduring spirit and his belief in the lifechanging power of bicycles.